Diese Seite bietet umfassende Informationen darüber, wie wir Cookies auf unserer Website verwenden, um Ihr Nutzungserlebnis zu verbessern, die Website-Performance zu optimieren und personalisierte Inhalte bereitzustellen.
Cookies sind kleine Textdateien, die auf Ihrem Gerät gespeichert werden, wenn Sie unsere Website besuchen. Sie helfen uns dabei zu verstehen, wie Besucher mit unserer Website interagieren, und ermöglichen es uns, ein reibungsloseres und effizienteres Nutzungserlebnis zu bieten.
In der folgenden Tabelle finden Sie detaillierte Informationen zu den einzelnen von uns verwendeten Cookies, ihrem Zweck und der Dauer, für die sie auf Ihrem Gerät gespeichert bleiben.
Wir respektieren Ihre Privatsphäre und legen transparent dar, welche Daten wir mithilfe von Cookies erheben. Weitere Informationen darüber, wie wir mit Ihren personenbezogenen Daten umgehen, finden Sie in unserer Datenschutzerklärung.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Beschreibung | Dauer |
|---|
| _wpfuuid | to store a unique user ID. | 11 years |
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Beschreibung | Dauer |
|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Beschreibung | Dauer |
|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Beschreibung | Dauer |
|---|
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Facebook Pixel
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Learn more| Name | Beschreibung | Dauer |
|---|
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
LinkedIn Insight
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
Learn more| Name | Beschreibung | Dauer |
|---|
| li_fat_id | Used for member indirect identifier for conversion tracking. | 30 days |
| lang | Used to remember language settings. | Session |
| lidc | Used for routing and session management. | 24 hours |
| liap | Used for authentication of LinkedIn members. | 90 days |
| li_oatml | Used for identifying LinkedIn Members for advertising and analytics. | 30 days |
| li_sugr | Used to make a probabilistic match of a user's identity. | 90 days |
